CITY STYLE MAGAZINE – Nr. 13 JANUARY 2026

VM-Shirt is an independent brand born on the streets of Brussels, where the city is noise, movement, and a clash of identities. It is here that Vincenzo Mennillo, an Italian designer with an artistic background, transforms the T-shirt, the simplest and most underrated garment in the world, into a direct, raw, and immediate means of communication. VM-Shirt does not dress: it makes a statement. It does not follow fashion: it overturns it. The project stems from a clear idea: to bring personal expression back to the forefront. No fast fashion, no aesthetic diktats, no soulless logos. Just strong images, screaming colors, contrasts that hit you right in the eyes. T-shirts become living surfaces, small posters to wear, fragments of urban culture transformed into design. Each piece is produced in a limited edition. Not for strategic reasons, but for identity: VM-Shirt does not belong to the masses. Production is handled directly, artisanally, and  independently. Each garment goes through a process of graphic research, material selection, testing, printing, and revision. Nothing is left to chance. Everything is chosen to last and to exist as an aesthetic object even before it is a garment. VM-Shirt is for those who want to be recognized before they even speak. For those who experience fashion as an extension of their personality. For those who are tired of wearing what everyone else wears. Experience fashion as a language, not as an accessory. Create an outfit that communicates before you even look. For those who want a garment that leaves its mark before they even enter the room, and those who are looking for something that says who they are without the need for explanation. Wear an outfit that speaks loudly, louder than the noise of the city. The brand’s language is direct, urban, free. The graphics are inspired by pop culture, the street, everyday chaos, the saturated colors of the media, the images we consume and that consume us. VM-Shirt captures this visual noise and returns it in the form of an aesthetic statement. The goal? To create a global community that doesn’t just wear a T-shirt, but an idea, a gesture, a message. VM-Shirt is fashion that screams. It’s style that doesn’t ask permission. It’s identity that can be seen from afar.